Show Your Love Campaign Unveiled

Article submitted by AppHealthCare

A multi-county communication campaign, Show Your Love, is launching to encourage the community to take actions that show love for one another and slows the spread of COVID-19.

AppHealthCare has partnered with the Boone Area Chamber of Commerce, Blowing Rock Chamber of Commerce, Appalachian State University, Watauga County, local municipalities, and others to increase awareness of actions we can all take to impact how COVID-19 affects our local community.

“We recognize the importance our community actions have on combating this virus. We live and interact in a community with others, and actions we take as individuals affect our community’s health as a whole. Now more than ever, we must see how connected we all are and realize we are stronger together. This campaign brings together many partnerships and demonstrates the collective impact we can have together, while leading with kindness for others,” stated Jennifer Greene, Health Director, AppHealthCare.

“The Show Your Love campaign will help us communicate to local residents and visitors our goal of creating a safe and positive experience for all who interact with the High Country. Boone and Watauga County are open for business, and following the guidelines promoted in this campaign will help us safely and responsibly provide life’s activities for local residents and visitors. Clear, understandable, and impactful messaging is critical as we communicate the guidelines unique to specific areas of the High Country, but we feel consistency in how we message these points across our counties will eliminate confusion and promote participation. The Boone Area Chamber of Commerce appreciates the expertise AppHealthCare brings to this program and together we are eager to get helpful and accurate public health information to all who come in contact with Watauga County. Compassion has helped us through some tough times recently and this program is designed to build off that fundamental High Country trait to help keep everyone healthy,” stated David Jackson, President/CEO Boone Area Chamber of Commerce.

“Preserving our beautiful region for future generations to enjoy includes taking care of natural resources that we are entrusted with as well as protecting our local residents, seasonal residents, and visitors. We all must do whatever is necessary to stop the spread of COVID-19 to our county. Reckless behavior will only prolong the agony we find ourselves in and cause further economic pain. We all love the High Country and have made it our home, so let's all unite to make sure it continues to be our little piece of heaven,” stated Charles Hardin, President/CEO Blowing Rock Chamber of Commerce.

The Show Your Love campaign is being launched with messaging highlighting the 3Ws and if you leave your home, show your love and wear a cloth face covering, wash your hands often or use hand sanitizer and wait 6 feet from others. Posters and social media graphics have been developed and are available for anyone to use. You can download the graphics and check back often as new materials become available.  To download the 3Ws graphics, visit www.apphealthcare.com/show-your-love-campaign.

Additional messages will be launched in the coming days and weeks as one feature of the campaign is that it can be catered to many different topics like showing love for local businesses and showing love by donating essential items to those in need, for example.

This campaign is being launched in Alleghany, Ashe and Watauga Counties and in partnership with the local Chambers in each county.

We appreciate the many agencies and individuals who have reached out to express their support for this campaign and know it is through all of us that we will slow the spread of COVID-19 and show the love we all have for our community.

For more information, visit www.apphealthcare.com/show-your-love-campaign.