Boone and the High Country enjoy a unique blend of fitness enthusiasts and serious athletes. A new retail location aims to aid those looking for peak performance while also providing comfortable footwear and accessories for those who send a full day on their feet.  Jason Rice and Caleb Masland of Up N Running explain how they look to bring proper gear and a sense of community through their new venture on this week’s Mind Your Business,  a weekly radio program produced in partnership between the Boone Area Chamber of Commerce and High Country Radio..

Up N Running brings the concepts of proper fitting of footwear to users of all types. Located in New Market Shopping Center, the central location of the facility makes it a potential hub for community fitness activities such as run clubs and coaching.

Click here to listen to a full archive of the interview.

Up N Running will celebrate their grand opening February 15th, from 4:30-7pm at their location at 205-A New Market Center. They will also host a group run, for all abilities, at 5:30 pm, in addition to a variety of drawings and specials throughout the day.

Mind Your Business is a weekly production of the Boone Area Chamber of Commerce. The program highlights chamber members and allows for a deeper conversation about their history, impact on the community, and upcoming events. To hear your business featured on the program, contact David Jackson at

Tune in each Thursday at 10am for Mind Your Business on WATA (AM1450/96.5FM).

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