Up ‘N Running is Boone’s only specialty running store. With a goal of promoting health and wellness through running as well as help everyone get the products they need on their feet for athletic or professional endeavors.

Owned by Sara and Jason Rice, the two have extensive healthcare backgrounds. They also have raised four kids in Watauga County. The General Manager, Caleb Masland, is a certified
running coach and sponsored athlete with wins in the Grandfather Mountain and New River Marathons.
Find out more about Up ‘N Running at https://www.upnrunningboone.com.