The Boone Area Chamber of Commerce and Boone Sunrise Rotary Club are set to co-host the inaugural High Country Toast, presented by Mast General Store. The two-day festival features events at The Jones House Friday night, June 23rd (6-9pm) and Appalachian Ski Mountain Saturday night, June 24th (6-9pm).

“The vision was to create something that would not only change lives and be able to give a platform to our community but allow members, community leaders, neighbors and friends of both nonprofit organizations to give back for years to come and take action to create lasting change,” said Rosa Ivey, President of the Boone Sunrise Rotary Club. “When you partner with Rotary, our 1.2 million members throughout the world allow us to amplify the opportunity to advance important causes and improve communities at the same time. Our motto Is Service above self and in order to live this… every day we must make a difference. As one little can be done but to come together as one body we can change the world.”

Friday night’s events will be held in conjunction with The Jones House summer concert series, featuring the music of Strictly Strings and Strictly Clean and Decent. Twist the Baloonman will provide entertainment for kids of all ages and Boone Photo Booth will be on hand to help patrons capture the evening. Mast General Store will also provide popcorn to those in attendance.

Members of the Boone Independent Restaurants will provide samples of various menu and specialty items throughout Friday evening. Area brewers, including Appalachian Mountain Brewery, Blowing Rock Ale, American Ale House, Lost Province, and Booneshine will provide beer tastings to those 21-and over. Grandfather Vineyard will distribute wine tastings during the event as well. With the central location of The Jones House, patrons will have easy walking access to dozens of Downtown Boone restaurants and shops to complement a full night of family enjoyment.

Saturday night, the focus shifts to Appalachian Ski Mountain for an evening of delicious food, world class wine samples, and live music – all for adults. ASM’s award-wining catering staff sets the culinary tone of the evening with food samples from numerous local sources. Casa Rustica and The Gamekeeper will complement the food offerings with delicious samples from their renowned catering menus. Wine vendors from around the region provide tastings from some of the world’s top producers along with an array from local vineyards.

Attendees will enjoy the music of Kennedy Fitzsimmons while spending the evening on the spacious balcony of one of the area’s top tourist attractions. Guests can also access a special lift ride to the top of the mountain where Boone Photo Booth will provide the perfect long-range view shots to mark the occasion.

While the adults play at Appalachian Ski Mountain, kids can play too at High Gravity Adventures. Saturday evening from 5:30-9:30pm, children ages 4-13 can enjoy supervised access to the Foothills Course, Blue Ridge Course, or Ninja Ground course based on age and ability. Special rates apply and reservations are required. More details are available at

Tickets are on sale (click link here) for the event and are available at the following price points:

$100 – Adult admission for Friday Night & Saturday Night
$35 Adult admission for Friday Night only
$10 Friday-Kids 12 and Under (kids 4 and under-Free)
$75 Adult admission for Saturday Night only

In addition to serving as a fundraising event for the Boone Area Chamber of Commerce and Boone Sunrise Rotary Club, a portion of the net profits from the event will be distributed to Blue Ridge Conservancy, Blue Ridge Women in Agriculture,and the Boone Junior Appalachian Music program.

“The most exciting aspect of this helping to plan this event has been to help create a local showcase of so many types of businesses,” said David Jackson, President/CEO of the Boone Area Chamber of Commerce. “Boone has a vibrant restaurant scene, many established breweries and wineries, thrilling attractions, and unmatched community support of its local business scene. We have restaurants that will feature locally sourced food, local entertainers who are on the rise in the industry, and we have created an event that has appeal to High Country residents and visitors alike. We hope this becomes an annual event that helps us put the Boone area’s best foot forward to new guests while serving as another connection point for locals to enjoy our beautiful home.”

If you have questions about the Boone Area Chamber of Commerce, contact David Jackson at 828-264-2225 or email

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