Plan of Action

 Boone Area Chamber of Commerce

 

  1. Watauga Leadership Challenge:
    • Vision:
      • Implement a leadership development program designed to meet the High Country’s need for the active participation of informed and educated leaders.
    • Responsibilities include:
      • to identify potential leaders and provide them with the community information and encouragement needed to spur local action and involvement.
      • To challenge participants to apply their talents throughout the community by becoming a part of community organizations, including public and private boards, not-profit groups, civic clubs, and the Chamber.
      • To involve WLC graduates in ongoing leadership through participation in the design, planning, implementation, and evaluation of the WLC program.
      • To plan and implement ongoing educational activities through WLC alumni.
  2. Government relations:
    • Vision:
      • To serve as the voice of the business community in matters of public policy.
      • Work with local, regional and state governmental bodies and other groups to define transportation problems, suggest solutions, set priorities and build support for implementation of projects.
    • Mission:
      • To ensure that government bodies, whose decisions affect the conduct and profitability of business, serve the High Country’s business community’s best interests
      • To participate in local governmental meetings/committees/commissions which impact the local business community
      • To inform and educate on policy issues which impact small business success
    • Activities:
      • Administer the Hand of Hospitality Program sponsored by the Town of Boone addressing important town issues/programs
      • Organize a “Meeting the Candidates Forum” for local and state candidates as appropriate.
      • Monitor/review/analyze proposed legislation which may impact small business and recommend policy positions to the Board [Source – NC Chamber]
      • Schedule Town Hall Meetings – [TBD] afternoon presentation with Q&A [as available]
  3. Community/University Engagement (CUE):
    • Vision:
      • Provide a forum to discuss the advancement of educational issues and for business and industry to actively support education in Watauga County, providing conduit through which ideas and suggestions can flow between education leaders and the business community.
      • Create and implement programs that will engage the community and university in cooperative dialog and sharing of resources which stimulate business, enhance the quality of life and ignite community spirit in the High Country.
    • Mission:
      • Promote linkages between educational institutions and employers that are designed to advance caliber of education/training to meet 21st century needs of areas business, industry, and the community programs, through such as:
        • Internships
        • Graduation projects
        • Cutting edge technologies
      • Participate in collaborative efforts between Watauga County Schools, two Rivers Community School, the Watauga Campus of Caldwell Community College & Technical institute and Appalachian State University
      • Support efforts on behalf of children and students which address:
        • quality early childhood development options
        • prevention of under-age substance use
        • integration of life skills into the school curriculum
        • exposure to the broad spectrum of the arts
        • cross-cultural international exchange program opportunities
        • initiatives to increase high school completion
        • adequate funding for educational programs at all levels
      • Activities:
        • Promote the Watauga County Schools Spelling Bees and encourage student participation
        • Conduct the Spelling Bee for Grown Ups using the proceeds to fund community educational programs/organizations
  4. Business Development:
    • Vision:
      • To use member expertise and resources in the support of existing business growth and prosperity and to assist entrepreneurs and companies seeking to expand/relocate to the High Country.
      • Promote the adoption and practice of sustainable development principles which foster broadly shared economic prosperity while preserving the environment for future generations.
    • Mission:
      • To initiate programs and services targeted at advancement of small business and start-ups
      • To participate in community based business councils to provide value-added local services
        • Watauga Economic Development Commission
        • Appalachian Enterprise Center
        • Caldwell Community College & Technical institute – Small Business Center
        • SCORE
        • Town of Boone Planning Commission
      • To partner with tourism promotion organizations in the development of the High Country as major tourism destination
      • To be a referral/distribution/communication source of business-beneficial information.
    • Activities:
      • Sponsor the annual Boone Business EXPO
      • Support ‘shop local’ activities
      • Sponsor community recognition awards
        • Outstanding Customer Service Program
        • Business of the Year Award
        • Alfred Adams Award for Economic Development
        • Ben Suttle Special Services Award
        • Sue Wilmoth Award for Tourism Development
  5. Membership Services:
    • Vision:
      • To promote the benefits of the Chamber membership throughout the business and professional community.
      • Provide current, relevant information and resources which encourages Chamber membership and fosters member retention.
    • Mission:
      • To develop and implement a comprehensive ongoing membership program with the goal of building awareness, educating, motivating for the purpose of recruiting and retaining members.
    • Activities:
      • Sponsor New Member events to acquaint new members with the Chamber board, staff and chamber programs
        • New member breakfast – quarterly
      • Promote Business After Hours to provide opportunities for member-to-member networking.
        • Ten months/1 cooperative with other chambers / Applications in October
      • Promote the Program Partners and function sponsors.
        • Prepayment for all Chamber events / marketing and promotion opportunity
        • $1,300 cost
      • Investigate and endorse affinity program sponsorhsip benefical to members.
        • Workers Comp insurance / Profile Display / Boone: My Hometown Magazine
      • Secure participants for the Member-to-Member Discount Program.
        • Participants listed on website
        • Post HOT DEALS on the website
      • To communicate new-member welcome and renewal-member encouragement.
        • Each one-get-one
        • Focus on membership drops for 2013 to present
        • New members listed on website and on social media
      • To review member benefits and resources.
        • Benefits are listed on websites/packets
      • To work with staff and volunteers in the annual Membership Drive